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In Running Lean, Ash Maurya takes you through an exacting strategy for achieving product/market fit for a fledgling venture.

The book contains ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-To-Be-Done (JTBD).

The 3rd edition introduces the continuous innovation framework and follows one entrepreneur’s journey from initial vision to a business model that works.

To continue the building of cross-prairies and cross-sector relationships across the prairie provinces, please consider saying yes to the two questions in the form below that give us permission to:

  • Add you to an upcoming mentor page for startups and scaleups across the prairies
  • Share your email address and cell phone number with a fellow participant from the prairies who also requests a copy of Ash’s book.


Complete the form below to request a free copy of the 3rd edition of Running Lean: Iterate from Plan A to a Plan That Works.

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