During the Tuesday to Thursday afternoons of the Innovation Rodeo, participants have the chance to compete for $2,000 in cash.

Immediately after each speaker, an Innovation Challenge will be issued where participants are challenged to apply that day’s speaker’s content to an early-stage Calgary-based technology firm.

Teams of up to four people are given two hours to document how they would apply that speaker’s content. The speaker and the CEO of the Calgary-based technology firm will choose which team did the best job of using that speaker’s content to the early-stage company.

Winners are announced on Friday afternoon.