The virtual sales development program is designed to help founders in creating a repeatable sales process and a related sales playbook that scales revenues and attracts early-stage investors.
It was developed by Craig Elias (Entrepreneur-in-Residence at Bow Valley College and 20-year technology sales professional in Calgary, Alberta) and Joseph Fung (Founder and CEO of Uvaro, and successful serial entrepreneur, in Kitchener, Ontario) to educate founders on the need for and execution of a sales playbook.
The program was originally was a virtual 13-week pilot developed for founders of technology companies in and around Calgary that have, or in the next 12 months are expected to have, revenues of at least $100,000 in Annual Run Rate (ARR).
The program was then expanded to include founders of early-stage companies in western Canada and makes room for founders of promising non-tech and minority-owned companies from across Canada.
Today the recordings and resources from the fifth pilot of that program are available virtually as a self-directed program.
The program includes the opportunity to get sales help from a panel of technology sales experts that over 100 years experience selling technology..
- During the program, participants will:
- Be educated on the main components of a repeatable sales process
- Develop a practical sales playbook that allows sales reps to be more effective
- Be provided with the infrastructure needed to develop a living sales playbook.