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Complete the form at the bottom of this page to request a free copy of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs.
Renée Mauborgne is a co-author of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, she was chosen as one of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, Renee and her co-author were named the #1 Management Thinkers in the World by Thinkers50.
Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.
Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts.
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